INFINI.TO × iiyama · since 2010
Sixteen years
in production.
Some partnerships end at launch. Ours with iiyama only started there, in 2010. Ever since, we have designed, built and run iiyama.com: the European home of the Japanese brand, 18 market versions and around 350 monitors, each with its own specs, its own files and its own language.
A story about a platform that has been running and growing for sixteen years. And about a client who has trusted us through every one of them.
2010. And every day since.
We drew the first iiyama.com when touchscreens were a novelty and Windows 7 was the news of the year. Since then the site has been through several big rebuilds. Drag the slider: the beginning on the left, today on the right.
2010
2026
A catalogue, not a brochure.
Nobody visits iiyama.com to be entertained. They come to compare diagonals, check ports, download a spec sheet and find a shop. Behind each of around 350 products sits a record with dozens of parameters, galleries, files and a translation for every market. So we built the CMS around iiyama's data, instead of squeezing it into an off-the-shelf box.
The look has changed many times. Product comparison with export to Excel survived every one of those changes.
Several rebuilds. Zero moves.
Technology ages faster than good ideas. So every few years we rebuild the site from the inside: a new front end, a new engine, a new way of shipping. Each time the catalogue, the content and the translations come along, and users notice only one thing: the site works better than yesterday.
We keep the platform on supported technology and update it regularly.
Every decision on record.
Sixteen years means thousands of decisions, and every one of them is written down: the architecture, the processes, the releases, the known pitfalls and the reasons behind each choice. The platform is fully documented, and every change reaches the live site through one controlled path. iiyama always knows what it has, how it works and where it's heading.
Not a project. A rhythm.
Most of this work is invisible, and that's the point: launches, specifications, translations, campaign landing pages, fixes, updates. Twice a week we sit down with iiyama over the backlog. Once a month we put a report on the table: what's done, what's waiting for a decision and what we suggest next. When something happens, we respond quickly and say what happens next.
We don't wait for a brief.
Every idea from iiyama gets a real answer. The best conversations often start with ours. We want to keep up with technology, and now and then be a step ahead of it.
G-Master 2015
A brand of gaming monitors that we co-created with iiyama Polska. Ten years on: four clans of characters, shelves across Europe and the first OLED.
AI 2026
More buyers now start with a question to an AI assistant, not a search engine. We are preparing the platform for that: clean product data, clear structure and content that AI models can read and trust. And we use AI inside the platform where it helps the team, with a person approving every result.
Sixteen years is their merit too.
A partnership this long takes a client who trusts, listens and leaves room for ideas nobody ordered. Thank you, iiyama, for sixteen years of it.
Same partnership, another skill.
iiyama.com is the platform. G-Master is the brand, and it has a story of its own.
Case study Ten years of G-Master Brand, characters and campaigns, from the first sketch to the first OLED.Where this comes from.
This case study draws on INFINI.TO's own archive and measurements, and on public sources: