Ten years of
G-Master.
What started as a 2007 Witcher bundle became G-Master: a four-clan gaming monitor universe INFINI.TO proposed to iiyama in Wrocław in 2015, launched across Europe in 2016, and carried into its tenth year by Titan Falcon, iiyama's first OLED gaming monitor. Here's how a spec sheet became a world worth joining.
In 2016, four monitors reached retail shelves in Europe and became the start of one of the longest-running character-driven brands in gaming hardware. This is the story of how INFINI.TO helped build it with iiyama - a partnership that began in 2010 and turned years of iiyama's own gamer-first instincts into a brand with a face.
iiyama didn't ask us for a mascot. The instinct went back to 2007, when the brand first bundled a monitor with The Witcher, its own first game partnership in Poland. INFINI.TO joined the account in 2010, and for the five years that followed we ran a string of joint campaigns - Shogun 2, Duke Nukem Forever, Assassin's Creed, Batman: Arkham City, Deus Ex, Hitman - testing a simple hypothesis: gamers deserved a different conversation with a monitor brand than anyone else did. By 2015, the market had the technology (high refresh-rate panels) but no language for it. We built the language.
“A monitor for a gamer needs a face, not just a spec sheet.”- Jarosław Stafiniak, INFINI.TO
Eighteen years, five phases.
Before G-Master existed, iiyama and INFINI.TO spent years taking the gaming market, one game campaign at a time. In 2015 that became a proposal for a brand of its own, built in Wrocław and sent to Japan as a finished idea. It reached stores in 2016.
Four clans, one world.
They were never meant to be mascots on a box. Four clans share one city, each with a weapon and a way of fighting - a world you join, not a logo you recognise.
Human-made. On purpose.
The 2025 redesign was built entirely by people - no generative AI anywhere in the pipeline. In a year where the gaming industry has repeatedly turned on brands over AI-generated art, that wasn't an afterthought. It was the brief.
Titan Falcon: the first G-Master OLED.
Under the hologram sits an actual monitor. Model GOB2701QSC-B1, Tandem OLED META3, 4th generation - the technology this whole character got named after, and the reason “Ghost Protocol” is more than a nickname.
Where this comes from.
This case study draws on INFINI.TO's own project history and, where possible, on independently published sources: