reklama.olx.pl is where brands and media agencies come to buy advertising on OLX, Otodom, Otomoto and Fixly. We designed and built it for the OLX Group advertising office in 2018. It worked well enough that OLX teams in six more countries asked for the same thing, from Lisbon to Tashkent.
Eight years later the Polish site is still online, and we still keep an eye on it through daily monitoring.
2018
Launch of reklama.olx.pl
7
Markets that launched on our theme
8+
Years online
Who Does What
Their offer. Our website.
The advertising office sells space on the biggest classifieds sites in Poland. It needed a place where a media planner finds formats, specifications and reach in a few clicks, and where the sales team updates the offer on its own.
OLX Group
The OLX Group advertising office: the offer, formats, audience data, content, blog and contact with advertisers. In the other markets, the local advertising teams.
INFINI.TO
UI design, a custom WordPress theme with content modules, deployment, English specifications, the country versions and their languages, and technical monitoring to this day.
The Website
For media planners. Everything at hand.
People come to reklama.olx.pl with a task: check a format, download a specification, find the reach of a segment, send a brief. So the structure follows their questions, and the offer, specifications and a guide for agencies are always one click away.
reklama.olx.pl
The 2018 homepage: why OLX, the group's sites, popular products and a guide for agencies.
reklama.olx.pl
The 2018 user segments page: audience groups and their monthly reach, laid out as tables.
01
Product offer. Direct, programmatic, user segments, premium formats and mobile advertising, each with its own page.
02
Specifications. Every ad format has its own page with a drawn visualisation and dimensions, in Polish and English. The advertising office pastes these links straight into briefs.
03
A guide for agencies. Materials, FAQ and how to prepare a campaign on OLX.
04
One visual system. In 2021 we unified all the specifications: colours and typefaces from the brand book of each site, OLX, Otomoto and Otodom.
05
Edited by OLX. Every page is built from modules the advertising team fills in on its own.
The Journey
The theme that travelled.
The next countries came on their own. OLX Portugal saw the Polish site and wanted one too. Three years later the head of advertising for Europe and Central Asia ordered it for five more countries.
2018
Poland. reklama.olx.pl goes live, built on our own WordPress theme.
2018
Portugal. OLX Portugal orders its own version on the same theme. The plan gave us ten days.
2020
English. Specifications and key pages get an English version for international advertisers.
2020–21
WP Engine. The website moves to managed WordPress hosting with staging environments.
2021
Five more countries. Romania, Bulgaria, Ukraine, Kazakhstan and Uzbekistan license the theme and get their own versions.
2023
Languages. The country versions get their language setup, with Russian next to Kazakh and Uzbek in Kazakhstan and Uzbekistan.
Today
Poland, still. reklama.olx.pl is online. The OLX team updates and develops it, and we run daily monitoring.
Markets
Seven countries, two alphabets.
The same theme had to hold Portuguese diacritics, Bulgarian and Ukrainian Cyrillic, Kazakh letters beyond the Russian alphabet, and Uzbek written in Latin script.
PL
Poland
Polish, English · Latin
PT
Portugal
Portuguese · Latin
RO
Romania
Romanian · Latin
BG
Bulgaria
Bulgarian · Cyrillic
UA
Ukraine
Ukrainian · Cyrillic
KZ
Kazakhstan
Kazakh, Russian · Cyrillic
UZ
Uzbekistan
Uzbek, Russian · Latin and Cyrillic
Under the Hood
Proven technology. Online since 2018.
A website that sells advertising has to stay up for the whole campaign. So we chose proven tools: WordPress, managed hosting and staging environments. The OLX team updates the site and manages its content, and we make sure it stays up.
WordPress
Custom theme and content modules
WP Engine
Managed hosting and staging
9
Languages across the versions
2
Alphabets: Latin and Cyrillic
Beyond the Website
The advertising office kept asking.
The website turned out to be the start of a longer collaboration. Between 2018 and 2022, 43 jobs and more than 350 files went through a shared board with the advertising office.
2018–2019
Landing pages for campaigns and partners of the advertising office.
2018
A printed report for advertisers, with charts from OLX research, and a press ad.
2018
Graphics for the DIG Lisbon conference, made for the OLX group.
2019
Banners and social creatives, including campaigns on LinkedIn.
2020–2021
Infographics and presentations with OLX data, for example on which categories are growing fastest.
2020–2021
Creatives for OLX advertisers: banners for an agricultural machinery maker on Otomoto, and fitting other brands’ creatives to the sites’ specifications.
2023
gazetkipromocyjne.olx.pl, a site with retail promotional leaflets. OLX’s idea, our build.
Autumn and winter with OLX: seasonal user segments, graphics made for the advertising office.
Sources & Evidence
Where this comes from.
This case study draws on INFINI.TO's project archive and on public material:
