FRESCO × Los Mejores · since 2018
Every summer.
Brand new.
“Wszystko dla orzeźwienia”, All for Refreshment, is the summer campaign of FRESCO wine. The Los Mejores agency creates and runs it. It began in 2018, when Ambra was launching Fresco Frizzante, and ever since that first campaign website we have given it a new one every season: we design the interface, build the mechanics and make sure that sending an entry takes a moment, not an evening.
Eight editions, one forced break for lockdown and one rule that never changes: a new theme and a new trip to win every year, and underneath, a website that works from the first day of summer to the last.
Their idea. Our interface.
This is a Los Mejores campaign, and they are its driving force. We are the website subcontractor: we get an idea for the mechanics and turn it into something you can tap, fill in and send without a second thought.
The campaign by Los Mejores ↗ Campaign website: wszystkodlaorzezwienia.pl ↗
One question, every year.
Every edition starts with the same challenge: “A co Ty zrobisz dla orzeźwienia?”, what would you do for refreshment? The answer can be a photo, a film or something else entirely, as long as there's an idea behind it.
Nine years, eight trips.
The theme changes every year, because the main prize does. Each time the website gets a new skin and at least one new trick.
- 2018Italy
The start, together with Fresco Frizzante. A week in a villa with a pool for the winner and their crew. The first campaign website: a gallery of entries and inviting friends to the team.
- 2019Sicily
A joint campaign with Limango. A short photo quiz before the form, and a voucher for summer shopping for everyone.
- 2020Break
Lockdown. The only summer without the campaign.
- 2021Zanzibar
A light website despite a video header, comfortable on a phone and on a computer. Prizes every week.
- 2022The end of the world
A ticket to the end of the world of your choice. Entries as photos and films, protected from bots.
- 2023Cuba
Daily, weekly and main prizes, each with a scene of its own. Plus downloadable animations entrants could use to dress up their films.
- 2024Bali
A website rebuilt from scratch. A gallery of refreshment and the first entries made with the help of AI.
- 2025Mexico
Prizes every day and a countdown to the start, because bottles with neck tags reached the shops before the contest did.
- 2026The Canary Islands
A second game next to the contest: a spinning rosette and a password to type in.
Prize scenes from the website designs: Zanzibar 2021 and Cuba 2023. Creative and assets: Los Mejores, UI design: INFINI.TO.
From a banner to the gallery in a few moves.
Entrants arrive from an ad, often on a phone, and send their entry from whichever screen is at hand. So every year we shorten the path from the click to the sent entry, and throw out anything that could make it longer.
- I'm in. An age gate, because this is a wine brand.
- The task. One question and a short form.
- The file. A photo or a film, from a phone or a computer.
- Sent. A confirmation e-mail arrives right away.
- The gallery. Selected entries go on the website.
Spin it before you guess.
In 2026 Los Mejores added a second game to the campaign: “Podkręć orzeźwienie”, turn up the refreshment. A rosette spins on the page, photos flick past, and then a field for the password appears. We built it in the browser, in HTML5, with no app to install, with its own form and its own e-mails. Try it below.
What the 2018 campaign delivered.
Los Mejores published the results of the first summer, the launch of Fresco Frizzante, in their portfolio. We quote them as they described them: these are the results of their campaign, and our part was the website it pointed to.
Source: Los Mejores, portfolio, campaign June–August 2018.
Where this comes from.
This case study draws on INFINI.TO's own project archive and on public material: